Last Gasp's Privacy Policy

We take your privacy very seriously

Welcome to Last Gasp. If you have a moment, please read this document. It describes the steps Last Gasp takes to protect your privacy and maintain the security of the personal information you submit through our website. When you visit our site to browse or buy, you enter into an agreement with us to adhere to this privacy policy. If at any time we need to revise this policy, the changes will appear on this page. Check back from time to time.

What information do we collect?

There are very few forms on where personal user information is required. They are:

  1. The page where you can email a message to Last Gasp.
  2. The page where you can subscribe to our email newsletter.
  3. The page where you can subscribe to our print newsletter.
  4. The checkout page where you submit your billing and shipping addresses, and your credit card information.
  5. The wholesale checkout page for wholesale account shipping addresses.
  6. The credit application page for prospective wholesale accounts.

Last Gasp sends your credit card information from our shopping cart software to our payment gateway, Authorize.Net, over a secure server layer connection (SSL). Your credit card information is dumped from our system after we have shipped your order to you.

We also track the URL of the website, if any, from which you accessed This allows us to monitor how well promotions we have placed on other websites are performing. This piece of information in no way personally identifies you.

How do we use this information?

Your name, billing and shipping addresses, phone number, and email address are collected on our checkout page. We use this info to process and ship your order.

If you've signed up for our email newsletter, we use your email address when we send out our e-mailings. If you're one of our print newsletter subscribers, we use your street address when we do our monthly mailings. You are welcome to unsubscribe from either mailing. The email newsletters contain instructions for unsubscribing. If you need to remove your name from our print mailing list, just phone us at 800-848-4277.

If you email us through our contact form, we will use your name and email address to reply to your message.

First-time wholesale customers are required to complete a Wholesale Account Application. This form collects information about your business, including bank account information and reference addresses. We use this information to help us determine the legitimacy of wholesale requests.

How secure is my personal information?

Last Gasp protects the personal data we collect against unauthorized access with secure server layer (SSL) encryption.

We do not share your personal information with third parties unless you have consented to the disclosure or the disclosure is necessary to (1) comply with the law or with legal process, (2) protect and defend our rights and property, (3) protect our customers or users from misuse or unauthorized use of the Last Gasp Web site, or (4) protect the personal safety or property of our customers or the public.

Last Gasp may provide aggregate statistics about our customers, sales, traffic patterns, and related Web site information to third parties, but these statistics will include no personally identifying information.

Rest assured that we will not tell any third party that you bought a particular item.

Links to other Web sites contains links to third party Web sites that might interest you. We encourage these parties to follow appropriate privacy standards and policies, but we are in no way responsible for the privacy policies, content, products, or services offered on their Web sites.


The Last Gasp Web site uses "cookies," which are small pieces of information that are stored by your browser on your computer's hard drive. Our cookies do not contain any personally identifying information, but they do enable us to provide a shopping cart. The cookies we set in your browser are not persistent, they are destroyed after you end your browser session. If you've set your browser to reject cookies, you can still use our site, but will not be able to purchase items.

Children's privacy online

At Last Gasp, we understand that children's privacy is important. If you are under age 18, you should not submit personal identifying information to Last Gasp without the consent of your parent or guardian. If you are a parent and want to limit your children's access to material you believe may be harmful to them, you may want to look into commercially available hardware, software and filtering devices. If you are interested in learning about these protections, information is available at EPIC - Children's Online Privacy Protection Act (COPPA) and similar sites.

How to contact Last Gasp

Please feel free to email us with your questions and comments, or send a letter to:

Last Gasp
777 Florida Street
San Francisco CA 94110

You can also phone us at 415-824-6636

Effective July 4, 2004.

Revised July 6, 2006.