The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary print ads highlights the work of agencies in over 40 countries, with essays written by top creative directors. A must-have for managers, advertising students and professionals, graphic designers, and anyone who?s interested in the different ways products are advertised around the world. Big, thick, mostly color, some b&w.
