Eastern aesthetics; a visual exploration of graphic design from Mumbai to Tokyo. Asia is home to roughly 60% of the world's population -- around 4 billion people in over 50 countries -- yet the continent covers less than 9% of the world's surface. With China and India leading in growth and Japan being the most technological place on the planet, Asian graphic design has a lot to contribute to creativity around the world. The aesthetics that have developed in the region, blending tradition and a forward-looking approach to contemporary culture, cannot be seen anywhere else. In contrast to major players Japan and China, countries like Korea, Singapore, India, and Thailand also offer a very individual take on the use of graphics, typography, and many other in many related areas. Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is an inspirational and important book for any creative student or professional.
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many Taschen digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!